By coordinating existing local suppliers through a variety of tour packages a local receptive tour operator can thrive by promoting and selling Clinton and area as a destination. Branching out into rental services would also increase the variety of nature-based tourism experiences and tourism traffic in the Bonaparte Plateau area.
THE OPPORTUNITY TREND
A receptive tourism operator is a business that provides packaged holidays, a “onestep” getaway resource. For a community like Clinton such an operator can orchestrate collaboration among local suppliers and explore new markets by offering experiences based on an Internet solution that taps into technology trends that are revolutionizing tourism marketing. This opportunity also lends itself to expansion into recreational rental services linked to the outdoors such as kayak, canoe, quad, bike rentals among others.
TOURISM IS LUCRATIVE, TRAFFIC IS HIGH
According to Cariboo Chilcotin Coast Tourism Association (CCCTA) the region, of which Clinton is a part, hosted approximately 550,000 overnight visitors in 2012, but this does not include day visitors so total visitor volumes would be considerably higher. Previous visitor studies in BC have estimated day travellers to be between 10 and 15 percent of all travellers, which would push the region’s visitor volumes into the 610,000 range, with associated visitor spending of more than $120 million.
An estimated 200,000 overnight and day travellers are believed to transit the Bonaparte Plateau area, which would represent about one-third of all CCCTA visitors. The associated visitor spending would be in the range of $40 million annually. A scan of the local tourism industry indicates that a considerable percentage of these local travellers are “passing through” Clinton and thus represent an opportunity.
A REAL EXPERIENCE
The Clinton environment will allow combining multiple services and components – such as accommodation, activities, attractions, meals and transportation – to create a variety of interesting and unique tourism packages. Themed tours or experiences – like trail riding, hiking and other forms of nature-based tourism, agri-tourism or cultural tourism – can be organized in the area and would serve as the foundation for attractive visitor packages.